You haven't failed. You've been forged.

You haven't failed. You've been forged.

You have a vision

Big. Bright. Unmistakably yours.

Maybe you chased it. Maybe life got in the way.

Maybe you gave it everything and it still didn’t work.


But here you are.

Still dreaming. Still searching.

Still holding on to something inside you that refuses to give up.

This is power.

The kind that rebuilds after the fall. The kind that knows there’s more.

You’re not here by accident.

You’re here because you know something has to flip.

Not just in your circumstances, but in how you see yourself.

In how you lead. In how you rise.

This is where it gets real and finally begins to work your way.

Welcome to The Failure Flip

Here, we believe failure isn’t something to hide. It’s something to honour.

Because every setback holds insight. 
And every so-called mistake has the power to refine, not define you.

Whether you're rebuilding, reimagining, or just ready to do things differently in your life...you're in the right place.

What's your next bold move?

Stop circling. Start moving.

Discover your next step to rebuild your life and business, on your terms.

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Let's begin

The Failure Flip isn’t a quick fix.

It’s a transformative journey that meets you where you are.

And walks with you as you rise.

Wherever you’re starting from, there’s a first step waiting for you here.

00

SUCCESS RESET QUIZ

START HERE

Reveal your next bold move to rebuild your life and business, your way!


01

THE BOX

UNWRAP WHAT'S TRUE

A FREE 10-minute audio journey to reconnect with your voice, clarity and power. One layer at a time. 


02

THE FLIPSTARTER

GATHER YOUR TOOLS

A one-hour immersive workshop with 5 essential tools to move forward with courage, clarity and momentum.  


03

THE MAP

UNLOCK THE WAY FORWARD

A story-led, immersive journey. You’ll uncover where you are, what’s in your way, and how to begin again. With private 1:1 reflections and guidance from Alice.


04

THE BREAKTHROUGH

BREAKTHROUGH AND REBUILD

Go all in. A transformational 1:1 experience that works with your subconscious mind, emotional body and conscious strategy. So real, lasting change can finally take root.

ABOUT ALICE

Hey, I'm Alice

I’ve chased dreams and fallen hard.


I’ve failed. A lot. 

I thank God for that.

Each fall has stripped away what wasn’t real. And brought me closer to what is.

That’s why I created The Failure Flip.

It’s the place for you to remember who you are, reclaim your power and rise in a way that’s truly yours.

Welcome home.

REAL STORIES. REAL SHIFTS.

START FOR FREE NOW

Discover your next bold move

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