Hello,

I'm Alice.

If you've been looking for a sign to start again,

this might be it.

I know what it's like to feel stuck between where you are and where you want to be.

I also know how to turn that moment that feels like a setback, into the starting point for something extraordinary.

This is what The Failure Flip is all about.

Learning to make failure your greatest ally.

I’d love to share how I came to believe this so deeply.

The day I chose safe over true

Aged 18, I told my dad I wanted to go to art school.

“You’ll never make money from art,” he said.

So I didn’t go. And it quietly broke my heart.

I spent the next seven years trying to get it “right”. I studied psychology. I worked in the health service. But inside, I was miserable.

Then one day on a train, I met a stranger who told me about working abroad.

By the time I stepped off that train, I’d decided to leave the UK.

That choice sparked 15 years of solo travel through 60+ countries.

But freedom on the outside didn’t fix the beliefs holding me back inside.

Breaking Point

Three years ago, I went through a breakup and poured thousands into a business launch.

It flopped.

I was £27,000 in debt and working jobs I didn’t love just to recover.

At rock bottom, I had to face reality. How had this happened?

Then it hit me.

I’d been sabotaging my own success for years.

I didn’t believe I could make money doing what I loved.

I’d been bending myself into who I thought I needed to be for decades.

I sat with myself. I traced the patterns. The noise fell away.

And I came back to one truth:

I don’t want to live a life that looks “good” to others.

I want a life that feels deeply authentic and true to me.

This is The Failure Flip

Failure is not the end.

It’s the fuel.

It’s about rising over and over from what didn’t work.

With more truth.

More courage.

More self-trust.

Every time.

With every rise, you’re not just getting back up.

You’re becoming more of who you really are.

And that’s the point.

What success means to me

I believe success means...

An abundant, connected life

Rooted in joyful creation

Surrounded by people who see you, support you, and love you exactly as you are

Time and space to experiment, explore and grow

The courage to be wildly, imperfectly, powerfully yourself

Living in alignment not performance

What's your definition of success?

Who I'm here for

You’ve been knocked down.

But your fire hasn’t gone out.

This might feel like your last shot.

But you know, deep down, that

you’re not done yet.

You’re not looking for a quick fix.

You’re looking for a path forward.

One rooted in truth, courage and creative freedom.

I’m here to walk beside you.

So you can hold your inner fire steady.

And break through to your next chapter.

What it feels like to work with me

When you’ve been stuck in the same loop for too long...

It’s like hearing a new song after playing the same record on repeat for years.

The new tune feels lighter.

Freer.

More you.

I’ll stand beside you as you shift the beat…

Until you’re moving to a rhythm that feels like home.

Just so you know...

I once drove from London to Mongolia and back in a Toyota Yaris for fun. No idea how I made it, but I did.

I’m obsessed with playing the drums and listening to heavy metal music. Even though I might be one of the sunniest people you’ll ever meet.

I love ridiculously spicy food. I could 100% compete on Hot Ones.

And yes, I still have the same haircut that I did when I was a toddler.

Let's flip your story

together

You don’t have to have it all figured out.

You just need to know you’re ready to begin.

In your way. At your own pace.

Whether you’re here to rebuild, reimagine or finally do what you can’t stop dreaming about…

The Failure Flip is here to meet you where you are and walk beside you from there.

When you’re ready, step in. I’ll be right here.

Love Alice.

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