Privacy Policy

Our Privacy Policy was last updated on 17th August 2025.

The Quick Version

I respect your privacy and will never sell your personal information. Here’s the quick version:

  • I collect only what I need to provide my services (like your name, email, payment details, and session notes).

  • Hypnosis sessions are never recorded. Coaching sessions may be recorded with your consent if we’re brainstorming or using tools.

  • Your information is stored securely and kept only as long as necessary.

  • I use trusted third parties (like payment processors and email platforms) but I don’t share your data with anyone else without your permission, unless required by law.

  • You can ask me to access, correct, or delete your information at any time.

If you want the full details, keep reading.

Full Privacy Policy

Hi, I’m Alice Nettleingham, the founder of The Failure Flip. I care about protecting your personal information and being transparent about how I use it. This Privacy Policy explains what information I collect, why I collect it, how I keep it safe and the choices you have.

By using my website or working with me, you agree to the collection and use of your information in line with this policy.

1. Information I Collect

Personal details you give me directly:

  • Name

  • Email address

  • Payment details (processed securely via third-party payment processors. I never store your full card information)

  • Any information you share with me in emails, forms, or during sessions

Session notes:

  • For 1:1 work, I keep brief, relevant notes for continuity.

  • Hypnosis sessions are never recorded.

  • Coaching sessions may be recorded with your consent if we are brainstorming ideas or using specific tools.

Technical data collected automatically:

  • Your IP address, browser type, and information about how you use my site (via cookies and analytics tools such as Google Analytics).

2. How I Use Your Information

I use your information to:

  • Provide and deliver my services

  • Process payments

  • Send programme materials and updates

  • Respond to your messages and questions

  • Improve my services and website

  • Comply with legal or tax obligations

3. Sharing Your Information

I do not sell or rent your personal information. I may share it only with:

  • Service providers who help me run my business (e.g., payment processors, email platforms)

  • Legal authorities if required by law or to protect rights, safety, or property

4. Data Storage and Retention

I keep your personal information only for as long as needed to provide my services or as required by law.

  • Session notes are stored securely on a password-protected device and/or secure cloud storage.

  • Physical notes are destroyed after being digitised.

  • Your contact details are stored in my business phone or email platform for as long as we work together (or until you ask me to delete them).

5. Cookies and Tracking

My website uses cookies and similar technologies to help it work properly and to understand how people use it. You can turn off cookies in your browser settings, but some parts of the site may not work as well without them.

6. Your Rights (including GDPR)

If you’re in the UK, EU, or another region with similar privacy laws, you have the right to:

  • Access, correct, or delete your personal information

  • Ask me to stop sending you marketing emails

  • Restrict or object to how I use your data

  • Withdraw your consent at any time

To make a request, email me via my Contact Form. I may need to verify your identity before acting on your request.

7. Security

I take your privacy seriously and use reasonable security measures to protect your information. However, no method of transmission or storage is 100% secure, so I cannot guarantee absolute security.

8. Links to Other Websites

Sometimes I may link to other websites. I’m not responsible for their privacy practices, so please check their policies if you visit them.

9. Changes to This Policy

I may update this Privacy Policy from time to time. The latest version will always be on my website and updates take effect when posted. You can find the Privacy Policy here at https://www.thefailureflip.com/privacy-policy

10. Contact Me

If you have any questions about this Privacy Policy or how I handle your information, you can contact me via my Contact Form.